Recover.
We recover plastic that would otherwise become waste.
From plastic wasteto free clean water.
Udara converts plastic waste to free clean drinking water across Africa, powered by sponsors, with 10% of profits going to the construction of water hubs in communities.
Backed by science
Chicago Booth
LSE
UCL
- Chicago Booth
- LSE
- UCL
www.youtube.com/watch?v=uc3Fx9VqaZM
Two problems. One big opportunity.
Every day millions of Nigerians drink packaged water with questionable production hygiene.
At the same time, millions of plastic packagings are discarded in gutters, adding to Africa's growing waste problem.
What if we connected the two?
Udara creates a network where brands sponsor clean drinking water, plastic is recovered and recycled, and people get clean water for free.
Less waste. More water. More opportunity.
The Udara Cycle
from plastic to free water.
The Udara
Cycle
Recover.
We recover plastic that would otherwise become waste.
Bottle.
We bottle clean and safe drinking water.
Sponsor.
Brands sponsor the water and put their message in people’s hands.
Distribute.
Free water at events, campuses, churches, workplaces and communities.
Reward.
Each month one drinker gets a surprise: extra water, a frame, or rent.
Give back.
10% of profits funds water and wifi hubs across Africa.
Then it loops back to Recover.
ROI that actually
makes sense.
Sponsor a batch
30+ min in hand
The bottle stays with them.
90% ad recall
The brand stays in their head.
100% positive vibe
Water, not an interruption.
100% open rate
If they drink it, they see it.
10× more impressions
One bottle, many looks.
29% ROI
Return on every batch.
1-3% scan rate
QR codes people actually use.
79% less CO₂e
Recycled plastic, not virgin.
70k+ children/year
Water reaching kids, every year.
Testimonials
Event organizer
“As an event organizer and consultant to the biggest events in Nigeria, I believe in Udara because it provides another way to monetize the audience whilst solving the biggest problem of plastic waste that comes after it. Events would like this because it reduces the operating cost.”
Saamu Eleja
The Event King
Sponsor
“Our brand sponsored the batch for the very first event because it was a room filled with investors and founders and I believe deeply in the idea. It’s mad. Customers trust products when they get to see it in multiple ways, from billboards to Facebook ads and now a bottled water.”
Fasanya Pelumi
Sponsor, Founder Awaschool
Product leader
“I like this sponsorship idea because it shows that product thinking isn’t only about technology. It’s about seeing an opportunity and creating value from it. We definitely need more founders thinking this way.”
Nsisong Uko
Product leader, Uyo, Akwa Ibom, Nigeria
How clean is
Udara water.
We bottle licensed drinking water that meets the standard for safety.
We bottle licensed water, with NAFDAC approvals for drinking water.
Udara is CAC-registered, a formal Nigerian company.
We collect empty bottles and return them to recycling.
FAQ
Clear answers about Udara, how plastic becomes free clean water, how brands sponsor batches, and how you can host, donate, or join the network.
What is Udara?
Udara turns plastic waste into free clean drinking water across Africa. Brands sponsor the water, people drink it for free, plastic is recovered and recycled, and 10% of profits supports water and wifi hubs in communities.
Is the water really free?
Yes. People do not pay at the point of drinking. Brands sponsor each batch and put their message directly in people’s hands, so the water can be given away at events, campuses, churches, workplaces, gyms and public spaces.
How does the Udara Cycle work?
We recover plastic, bottle clean water, let brands sponsor the batch, distribute it where people already gather, reward drinkers, and give 10% of profits back to water and wifi hubs.
How clean is Udara water?
We bottle licensed, NAFDAC-approved drinking water that meets the required standards for safety.
Is Udara a registered company?
Yes. Udara is a formally registered Nigerian company with the Corporate Affairs Commission (CAC), operating with the appropriate business and regulatory requirements.
How can I work with Udara?
You can host Udara at a venue, event, campus, workplace, church, gym or community; sponsor a batch of water; help us distribute; donate funds; or give large batches of plastic bottles for recycling. Message us on WhatsApp to start.
What happens to the plastic bottles?
The journey does not end when the water is finished. We collect and recover bottles so they can be processed and returned to the recycling chain instead of becoming waste: drink, collect, recycle, reuse.
Where does 10% of profits go?
10% of Udara’s profits supports construction of water and wifi hubs in African communities, and the Udara Inclusive Livelihoods Fund helps Nigerians with disabilities build sustainable livelihoods.
For investors
Invest in the future of free, clean water.
Udara turns plastic waste into sponsored drinking water across Africa. People drink for free, bottles come back to recycling, and 10% of profits builds water hubs in communities. Back the network that makes that future scale.